About LOOPD
Beautiful hair on the outside. Healthy hair on the inside.
Our Story
We kept asking ourselves the same question:
Why do we keep sacrificing the health of our natural crown for the protective styles meant to protect it?
Metowi Willingham, creator of the Metowi Method, has built a global career around protective, beautiful, healthy hair. Christy represents every woman who has sat in her chair — tired of hunting for the right hair, tired of protective styles that cost hours of time, and tired of the slow, unhealthy toll on the natural crown underneath.
We compared notes. We weren't alone.
So we built LOOPD on a single belief: every woman deserves a crown — and the healthy hair to wear it. That's the promise. That's the mission. That's LOOPD.
Co-Founder & Creative Director
Metowi Willingham
Creator of the Metowi Method.
Metowi has built a global career around one belief: protective styles should leave your natural hair more beautiful, not less. The Metowi Method is the technique she developed and refined over years of working with women across continents — a gentler, healthier approach designed to protect edges, preserve scalp health, and let natural hair thrive underneath.
Co-Founder & Brand Director
Christy Collins
The voice of every woman in the chair
Christy represents every woman who has ever sat in a stylist's chair wanting more — more care, more time, more respect for what's underneath. After years of her own hunt for a better way, she partnered with Metowi to build the salon she'd always wished existed.
OUR MISSION
To build sisterhood through the sacred work of fixing and honoring our crowns. Every install, every strand, every visit is an act of care — for her hair, her confidence, and the community of women who walk through our doors.
